Sunday, May 13, 2012

Calchews: healthy goodness you can chew!

Introducing CalChews, a groundbreaking calcium supplement.

Although most women know the importance of calcium on their over-all health, many are still hesitant to include calcium supplements in their daily regimen.  Hardly surprising, considering that most of their choices available in the market today come in tablet or capsule form that are too large and simply difficult to swallow.  And despite the advent of calcium in powdered form, women still find it a hassle to prepare, not to mention dealing with the chalky taste.

 Thank goodness, these inconveniences are now a thing of the past – with CalChews! 
A breakthrough calcium supplement from Pascual Consumer Healthcare Corp. (PCHC) of Pascual Laboratories, Inc., CalChews gives women their daily dose of calcium in the perfect form and function they need.  Not only does CalChews come in two soft and chewy candy flavors – Rich Chocolate and Creamy Caramel – it is also fortified with equally essential Vitamins D and K for optimum bone health.  It is the first and only calcium product that provides an easy and delicious way of getting the calcium needed to strengthen the bones, while protecting the heart.

“You don’t need a glass of water or go through any preparation to take CalChews.  You can take it after a meal, while working, riding the MRT, while reading, or during just about any activity.  It’s a breakthrough calcium supplement that will not only make taking calcium an enjoyable experience, but also give women what they need to stay healthy and strong,” Valerie Sison, PCHC Brand Manager, says.

 The importance of calcium in our diet 

As a mineral found mainly in the hard part of bones where it is stored, Calcium is essential for healthy bones. It is also important for muscle contraction, heart action, nervous system maintenance, and normal blood clotting.

Calcium deficiency in one’s diet could lead to common bone ailments such as osteoporosis, a condition associated with shrinking height and bent posture and spine. As osteoporosis affects mostly women over the age of 25, taking a calcium supplement everyday is therefore vital in preventing its onset.  With 500 mg. of  calcium in each soft chew,  CalChews has all the calcium goodness you can literally sink your teeth into.

What’s more, CalChews contains 400 IU of Vitamin D3, to ensure proper calcium absorption needed for bone growth and bone remodeling by osteoblasts and osteoclasts.  Known as “the sunshine vitamin” because it is naturally sourced from the sun, Vitamin D3 is a fundamental dietary supplement that plays a major role in our nerve, muscle, and immune systems. More importantly, Vitamin D deficiency can lead to serious bone diseases such as osteoporosis and rickets. 

Vitamin K: Keeping calcium in the bones   

While most other calcium supplements contain Vitamin D, bone health maintenance is not quite complete without Vitamin K. But what exactly is Vitamin K, and why is it a particularly key ingredient in CalChews?

Recent researches have shown that Vitamin K – the K1 variant of which is contained in CalChews and usually found in green leafy vegetables, broccoli, and Brussels sprouts – regulates calcium by keeping it in the bones, and out of the arteries.  This helps minimize the calcification of the arteries – which is caused by the build-up of calcium over time – which can lead to heart attack.  Vitamin K not only helps block new arterial calcium build-up, but can also reduce existing levels of calcification.  But that’s not the only thing that Vitamin K can do. Now widely regarded as a “mega antioxidant,” it is shown to be remarkably effective against bone loss. It can also help reduce the risk of hip fracture, prevent the thickening of arteries that could lead to strokes, regulate calcium in the brain to aid in combating Alzheimer’s Disease, and even control blood sugar, among its other numerous capabilities.  

Vitamin K is an essential part of calcium supplementation, which CalChews delivers with the inclusion of 40mcg of Vitamin K1. “With its ideal combination of Calcium, Vitamin D3 and Vitamin K1 in the recommended daily dose, CalChews offers a complete solution for optimum bone maintenance, even as it also helps with other health concerns,” says PCHC’s Medical Director, Dr. Bing Banaynal. 

CalChews: The chewable, delicious alternative

With CalChews, there is absolutely no more excuse for women – or anybody else, for that matter – not to take care of their bones.  Its two delicious flavors  (Rich Chocolate and Creamy Caramel) come individually wrapped, so women can take it with them wherever they go.  So the next time you pop a calcium supplement in your mouth, choose to chew instead.   CalChews is both delicious and nutritious, it’s sure to be your new daily calcium habit! 

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