The social and digital media revolution has brought about an Age of Disruption that calls for changes in the way that business and organizations can best respond to influence the consumer mind.
The ardent and power of connection technologies have given people tools that connect them to vast amounts of information and to one another. Disruptive influencers such as facebook, twitter, blogs, flashmobs and mobile technology, create tremendous opportunities for brands or governments to create a new competitive mindshift for more effective customer of citizen engagement.
The Public Relations Society of the Philippines (PRSP) organized the 19th National PR Congress with the theme: PR 360: Responding in the Age of Disruption which has lined up topics that will assist PR and communications professionalsin achieving the required shifts in mindsets and formulating the relevant PR management practices that will make social media work best for them, while building on the gains of traditional media.
With advanced metrics, a company can now directly observe hundreds of social signals "swimming in the sea of unstructured consumer information through social networks" giving rise to citizen journalism. Every act and behavior of companies is being watched, commented upon and written about by the social netizens, demanding on PR a faster and more emphathetic sensitivity to develop and give the appropriate responses. With social media, a company is not just talking to consumers and competitors but engages in two-way communication as their response is played back real time.
PR Congress Chair Malou L. Espina said a panel of international and local speakers will assist Congress delegates map out their responses within the new media industries as they answer questions on such topics as Who are the Media Today?, Walk the Line: Has Ethical Practice Changed Today with the Change in Influencers? and Integrating Communications Amidst the Disruption.
Among the confirmed speakers are: John Miller of Nestle' Philippines; Cameron Buckley of Sentia Media; Leah Besa-Jimenez of Netbooster Asia; Eddie Lau of Brandtology; Inday Varona of Bayan Mo, Patrol Mo; Millie Dizon of SM Malls; Paul John Pena of Leo Burnett Worldwide; and Atty. Michael Toledo of Philex Mining, to name a few.
Presented by Philex Mining Corporation together with San Miguel Corporation and Ortigas & Company Limited Partnership Inc., the 19th National PR Congress will be held on September 27-28, 2012 at the InterContinental Manila in Makati City, September being the National Public Relations Month. Major sponsors are Total (Philippines) Corporation; Greenbulb Public Relations, Eon The Stakeholder Relations Firm; Maynilad Water Services; Zuellig Building; Pilipinas Shell; Aboitiz Power; Smart Communications, Petron and Publicus Asia, Inc.
The PR Congress is open to interested practitioners or social observers from the private and public sectors. For inquiries and registration, please visit the Congress website at www.PRCongress.ph or call the PRSP Secretariat at Tel. No. 623-9479 or 387-5104.
PRSP is the country's premier organization of public relations professionals from business and industry, government, non-profit organizations, hospitals, schools, hotels and professional services, among others. It is a non-stock, non-profit organization established in 1957 by leading Filipino PR professionals to advance PR practice, promote its professionalization and provide continuing education for PR and communications practitioners.