Tooth sensitivity occurs when the dentine underneath the tooth enamel becomes exposed. When exposed dentine comes into contact with hot or cold, sweet, sour or even your toothbrush it can trigger the nerve, causing a short sharp pain.
NEW TECHNOLOGICAL BREAKTHROUGH:
Repair & Protect
“Helps repair sensitive areas of your teeth”
How does the new Sensodyne Repair & Protect work?
New Sensodyne Repair & Protect is different from other toothpastes. It has a unique, clinically proven concentrated calcium formula that helps repair vulnerable areas with the natural building blocks of your teeth.
¬When Being Sensitive Becomes A Bad Thing
Nobody wants to be around an insensitive person.
You know the type–the guy who never thinks twice when speaking his mind. The tactless girl who spills everybody’s secrets. The abrasive ones.
But neither does anyone want to be someone who’s too sensitive.
We Pinoys have a term for it: balat-sibuyas. The one who’s easily hurt or offended from the smallest joke. The one who can’t take a chill pill and raises an insurrection against anything that remotely makes a negative observation about his or her quirks.
To think about it, being too sensitive might even be worse than insensitivity.
And no, it’s not just emotions we’re talking about.
Let’s Talk About Dentine Hypersensitivity
In the study entitled “The everyday impact of dentine sensitivity: personal and functional aspects”1, conducted by professionals from the University of Sheffield and the University of Toronto, the researchers noted that “the emotional impact of dentine sensitivity is directly linked to the major distressing factor of the oral condition – pain, its unpredictability and detrimental effect on natural and supposedly pleasant daily routines of food consumption. Affective evaluation of physical pain occurs simultaneously or soon after sensitivity episodes, in bringing mind and body, invoking ‘displeasure, anxiety, sadness and anger that are fully emotional.’”
In the Philippines, a consumer survey revealed that 7 out of 10 Filipinos* have sensitive teeth. 78% of people experience the phenomenon known as pangingilo when eating or drinking something cold, while 47% experience this when eating or drinking something sour, and 45% reported pain when consuming hot food or drinks**. However, because of the natural tendency to dismiss this condition, dentine hypersensitivity persists, to the detriment of its sufferers.
Yes – Pinoys are Too Sensitive
Remember when some of us launched a Twitter war versus an international teenage singing sensation and his horde of fans when the famous teen pop star posted mocking photos of a Filipino boxing hero right after his crushing defeat?
How about the Amerasian actress who “doesn’t want to look Filipino” incident? Or when we cried foul because a Hollywood actress said Manila was infested with rats and cockroaches?
Fine – maybe it’s a matter of us Pinoys defending the national pride.
NOVAMIN® formula releases the building blocks of teeth: calcium and phosphate. These ions form a protective mineral layer to repair the vulnerable areas of the tooth.
Usage:
Brush twice a day and not more than three times, minimize swallowing and spit out. Close cap after each use to protect contents from moisture. Do not use if foil seal on the nozzle is broken. Remove foil seal before use.
Suggested retail price for Sensodyne Repair & Protect is Php198.00. Available nationwide in leading supermarkets, drugstores, groceries, hypermarkets and department stores.
But here’s a thought: what if we’re just being too sensitive?
Funnily, a recent global poll revealed that Filipinos are the most emotional people – ranking higher than El Salvador, Bahrain, Oman, and Colombia.1
Are we too sensitive for our own good? Maybe.
And surprisingly, we’re not just talking about emotions here.
Hypersensitive Filipinos
In a consumer survey conducted, results revealed that 7 out of 10 Filipinos* have sensitive teeth – a condition Pinoys often refer to as pangingilo.
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