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| Mr.Ube Rice and Noodle House |
In the competitive space of the culinary business, only the toughest survive. The saying “If you can’t take the heat, stay out of the kitchen” is indeed true for most food entrepreneurs.
But
for Gerry Chua, a businessman with both a vision and a mission, the heat in the
kitchen even more fires up his passion to offer the best dining experience. Try
visiting his restaurant Mr. Ube Rice and Noodle House and you’ll find out for
yourself why this food mecca is already making noise among culinary
connoisseurs.
Although
Chinese cuisine constitutes majority of Mr. Ube Rice and Noodle House’s menu,
there are an array of food offerings that will surely tickle your taste buds.
Take your pick: noodle soup, rice toppings, stir fry noodles, dimsum, and a lot
more.
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| Sweet and Sour Pork Rice Topping (P100) |
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| Lechon Macau Rice Topping (P110) |
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| Pork Maki Mi Noodle Soup (P110) |
“We take pride in the restaurant's specialty: our noodles. Our noodles are made fresh every day. We use state-of-the-art Japanese technology in making them,” said Chua. “Our ingredients are natural and they have no preservatives. I am proud to say that the food we serve at Mr. Ube Rice and Noodle House are MSG-free and they are non-grease.”
From
the very basic chicken noodle soup to wanton noodle, Mr. Ube Rice and Noodle
House also features a variety of international noodle soups. Want to try Thai?
Order Thai Tom Yam. Hungry like a lion? The Singaporean Laksa is for you.
Craving for Japanese? Sip some Japanese Shoyu. If Chinese is your choice, then
Gokong Noodle should be on your plate. These and more will let you experience a
gastronomic adventure in this noodle house.
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| Thai Tom Yam (P120) |
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| Singaporean Laksa (P120) |
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| Japanese Shoyu (P120) |
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| Gokong Soup (P120) |
Since
Chua is also the visionary behind Eng Bee Tin Chinese Deli, some of its varied
product ranges can also be ordered at Mr. Ube Rice and Noodle House. Its most
famous ube hopia and all-time favorite tikoy can be have when you visit any
branch.
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| Eng Bee Tin Tikoy |
With a rich history that can be
traced from humble beginnings in Ongpin, Eng Bee Tin has mastered the art of
producing world-class Oriental delicacies. Because Chua knows his way around
business, he found a way to reinvent a rather usual hopia by blending it with
ube, the most popular ice cream flavor at the time. The rest is history as Eng
Bee Tin’s ube hopia became a household name.
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| Eng Bee Tin Mochi Kreme (P250) |
Eng Bee Tin products are locally
available in various supermarkets, groceries, restaurants, office, and school
canteens. The company is also one of the biggest international exporters of
hopia, delivering to Asia, the Middle East, Europe and the USA.
Chua
also ensures that quality is key. The company uses automated hopia manufacturing
processes and implements a strict hygienic
standards of quality control by running the final product through metal
detectors, and packaging it in a hygienic pillow pack.
Though
a businessman, Chua knows his responsibility to the community where his businesses
operate from. In Ongpin where Eng Bee Tin is found, the company donated to the
local volunteer fire brigade as evidenced by the purple fire engines that make
their way through fire incidents and situations in the vicinity. His other
business, Cafe Mezzanine, is also making an impact to the community as its
revenues are completely donated to Binondo Paco Fire Volunteer. Recognizing the
efforts and hard work fire volunteers put into their job, they
get a 20-percent discount when they dine at Cafe Mezzanine, located at the
heart of Chinatown. That is if their free coffee is not yet enough.
“Our commitment to our society should be
never-ending,” said Chua. “Mr. Ube Rice and Noodle House aims to acquire five
units of ambulance to serve the indigents who can’t afford to pay for ambulance
service to hospitals.”
Indeed, Chua’s entrepreneurial vision is
deliciously complemented by his life mission to touch lives. No wonder he is
one accomplished man and his businesses, successful without a doubt.
For more on Eng Bee Tin, visit
http://www.engbeetin.com
MR. UBE RICE & NOODLE HOUSE
BRANCHES:
707 ONGPIN ST. BINONDO MANILA
TEL 288-8888 LOC. 131
284 E.RODRIGUEZ SR. AVE. QUEZON CITY
TEL 722-4505
GROUND FLOOR GU-16 LUCKY GOLD
PLAZA
ORTIGAS EXT. PASIG
TEL. 791-7389
ENG BEE TIN CHINESE DELI BRANCHES
628 ONGPIN ST. BINONDO MANILA
288-8888 ; 241-9999
650 ONGPIN COR. E.T. YUCHENGCO ST
BINONDO MANILA
288-8888 ; 232-1223 LOC. 219
518 QUINTIN PAREDES ST. BINODO MANILA
TEL 522-2289
ONGPIN COMMERCIAL CENTER
ONGPIN COR. G.PUYAT ST. STA.CRUZ
MANILA
735-4658
UNIT G-84 ODEON TERMINAL MALL
C.M. RECTO COR. RIZAL AVE. MANILA
TEL. 735-0755
GL 8 WELCOME PLAZA
TAFT AVE. PASAY CITY
TEL 8836-2670
LEVEL-2 WALTER MART CENTER
CHINO RECES COR A. ARNAIZ MAKATI
TEL 843-7256
G-41 VICTORY CENTRAL MALL
MONUMENTO CALOOCAN CITY
TEL 332-1579
B-16 LG VICTORY PARK & SHOP MALL
ANTIPOLO RIZAL
TEL 661-7615
GROUND FLOOR CASH & CARRY MALL
SOUTH SUPER HI-WAY MAKATI
TEL 401-6229
LEVEL 1 PADREA FAURA WING ROBINSON'S
PLACE
ERMITA MANILA TEL 401-3063
CAFE MEZZANINE BRANCH
MEZZANINE FLOOR - 650 ONGPIN COR E.T.
YUCHENGCO
BINONDO MANILA
TEL 288-8888 ; 241-9999 LOC 230
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