Monday, January 28, 2013

SM Cinema: Movie Line-up for the Love Month

This Love Month, SM Cinema patrons can enjoy three exciting SM-exclusive movies to keep their hearts aflame with romantic comedy, suspense and historical drama.

Just in time for Valentine’s Day is the romantic-comedy movie, Playing for Keeps which features an all-star cast led by Gerard Butler, Jessica Biel, Dennis Quaid, Uma Thurman and Catherine Zeta-Jones.
Gerard Butler plays George, a burnt-out professional soccer player who decides to take a break from the professional arena and return to his home town in Virginia. Determined to win back his ex-wife (Jessica Biel) and their son (Noah Lomax), he decides to take the coaching job of their local junior league soccer team. However, with every cougar soccer mom’s eye on his good looks and physique, he has a difficult time focusing on his goals.

For those looking for heart-pounding thrills on Valentine’s Day, SM Cinema offers the slasher movie, Smiley. Caitlin Gerard (from the movie, Magic Mike) plays Ashley, a young woman convinced that the urban legend Smiley, a murderous maniac who can be summoned from the Internet, is no more than a myth. But Smiley exists and he won’t rest until Ashley is proven wrong in a pool of her own blood.

On February 20, SM Cinema premieres the local romantic-drama Iliw, featuring Kaye Abad, Ping Medina, and Japanese actor Hiroyuki Takashima. Set in 1939 during the Japanese occupation of the Philippines, the movie tells the story of Fidela (Kaye Abad) who moves to Baguio from her hometown in Vigan to avoid the romantic advances of her childhood friend, Pablo (Ping Medina).  When Fidela’s father is captured by the Japanese Imperial Army on suspicion of Treason, she is forced to return home.  A chance encounter with a high ranking Japanese officer, Col. Takahashi (Hiroyuki Takashima) changes both their lives forever.

 e-PLUS Members get a 50% discount on tickets for any of the three CinExclusive movies this February.  As an extra treat, they can also enjoy back-to-back screenings of Smiley and Playing for Keeps for the price of one – a special Valentines offer to SM Cinema’s most loved patrons!

Lovers, Families and Barkadas will surely enjoy the exciting roster of exclusive movie offerings by SM Cinema’s CinExclusives this February. With SM Cinemas’ premier digital cinemas, exclusive perks and exciting movies, loyal SM Cinema movie goers will be guaranteed unforgettable movie experiences.  What better way to celebrate the Love Month than through excellent movie entertainment in the best digital theaters at your favorite SM Cinema!

 About SM Cinema
SM Cinema is the country’s leading exhibitor—boasting 246 cinemas and 6 IMAX Theatres in 45 branches nationwide. SM Cinema continues to expand and lead the country’s development in cinema technology.
For a more convenient way of watching a movie, experience the newest from SM Cinema—the CINEMOBILE: Your mobile, your movie ticket. With its turnstile system, SM Cinema delivers a more convenient movie-going experience to its patrons. 
You may also avail SM Cinema’s e-PLUS (Entertainment, Privileges, Lifestyle, Upgrades and Surprises) card to make your movie-watching more convenient, rewarding and fun. On top of the reward point scheme, e-PLUS is loaded with VIP privileges, special promos such as discounts on select movies, seasonal offers, quarterly raffles and invites to exclusive events. e-PLUS members can also avail of promos and discounts from partner merchants. The e-Plus starter kit comes with your personalized e-Plus card, free movies, snacks and a premium item.

To know more about SM Cinema, visit their website at
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