“The upsurge in demand for coconut
water is remarkable. This phenomenon has drawn global attention to the
Philippines as one of the leading sources of coconut water in the world.
Tropicana Coco Quench leverages the expertise of Tropicana to come out with a
revolutionary product from locally-grown coconuts that addresses the need for
better and healthier choices for consumers,” shared Partho Chakrabarti,
president for Pepsi-Cola Products Philippines, Inc. (PPCPI).
Tropicana Coco Quench
brings the natural goodness of coconut water closer to local consumers,
infusing “fun” and “freshness” into the lifestyle of Filipinos. Coconut water
is known for containing electrolytes similar to the human plasma, making it
naturally hydrating with less sugar and calories. Coconut water is also a rich
source of iron, calcium and magnesium. It has 4 times higher potassium content
than bananas. The regular drinking of this amazing juice from nature can
significantly help reduce food cravings and flush out toxins to boost health
and aid in weight loss. It’s the perfect drink for consumers
who lead an active lifestyle, like super model Charo Ronquillo who was aptly
chosen as the brand ambassador for Tropicana Coco Quench. A homegrown beauty, Ronquillo has walked the
runway at prestigious New York and Paris fashion shows. She has appeared on the
cover of international fashion and beauty editorials like Vogue, Marie Claire,
Elle, Cosmopolitan and Glamour. Active, healthy and beautiful, Ronquillo
embodies the Tropicana Coco Quench lifestyle.
All-natural and
Fresh-sealed
Tropicana Coco Quench is the first
locally-produced drink with an 8-month shelf life. It
capitalizes on the advanced technology of Tetra Pak packaging to replicate
the protection of coconuts. This allows Tropicana Coco Quench to stay fresh as
the real fruit without the need for preservatives and added flavours. It is also the only
drink that utilizes a hip, octagon-shaped packaging for easier grip. The 330 ml pack (SRP
at Php30/pack) comes with a pull-tab mechanism and allows consumers to
conveniently drink the coconut water straight from the pack. Tropicana
Coco Quench is also available in a 1 Litre pack (SRP at Php80/pack) with a
reclosable and 100% resealable cap for sharing with friends and family.
PCPPI brings a strong portfolio of
exciting beverage products for the Philippine market with the launch of
Tropicana Coco Quench. Other brands
under PCPPI include Pepsi-Cola, Mountain Dew, 7-Up, Mirinda, Mug, Gatorade,
Tropicana, Lipton, Sting, and Premier.
About Pepsi-Cola
Products Philippines, Inc.
Pepsi-Cola Products Philippines Inc. is the
exclusive bottler of PepsiCo beverages in the Philippines, with a relationship
spanning 65 years. Lotte Chilsung, one of the biggest beverage companies in
South Korea, is the lead shareholder of PCPPI as an independently-listed
company and co-manages it with PepsiCo. It is co-owned by Lotte Chilsung, one
of the biggest beverage companies in South Korea. PCPPI manufactures and sells
well-known brands such as Pepsi-Cola, Mountain Dew, 7-Up, Mirinda, Mug,
Gatorade, Tropicana, Lipton, Sting, and Premier. It has established
manufacturing facilities across the country, serving at least 440,000 outlets
and providing employment through its extensive distribution network. PCPPI was
awarded “Pepsi Bottler of the Year – Asia” in 2006.
Visit here: www.pepsiphilippines.com
On Facebook: https://www.facebook.com/#!/TropicanaCocoQuench?fref=ts
Visit here: www.pepsiphilippines.com
On Facebook: https://www.facebook.com/#!/TropicanaCocoQuench?fref=ts
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